Intended learning outcomes: Present cooperative processes in the supply chain. Produce an overview on Collaborative processes in participative design/engineering. Describe contract issues for a partnership relationship.
At the middle management level, the task is to work out collaborative processes that fulfill the required objectives outlined in Figure 2.3.1.1.
A collaborative process is a process in which supply chain trading partners collaborate.
Figure 2.3.4.1 shows processes in the supply chain in the company (value-adding entity) view. To optimize the entire supply chain, the processes have to be worked out jointly with the supply chain partners: that is, the customer chain — the customer and the customer’s customers, and the supplier chain — the supplier and the supplier’s suppliers.
Fig. 2.3.4.1 Cooperative processes in the supply chain.
- Supply chain design comprises the selection of partners in the network and location planning. Defining the controlling processes in the supply chain serves evaluation of the degree of fulfillment of the postulated value. These processes can work out performance indicators of the kind introduced in Section 1.4. Both the design and controlling of the supply chain are processes that determine strategically the subsequent planning and operations processes all along the chain.
- SC Plan means processes for comprehensive planning of demand and the resources in the network, in particular long-term planning. Also belonging here are processes for cooperatively billing. SC Source, SC Make, SC Deliver, and SC Return describe the specific planning and execution tasks in the value-adding entities. Also a part of these tasks is the influence and impact on the adjoining areas of the supply chain, on the side of the network of suppliers and the network of customers. Also compare here the Supply Chain Operations Reference model, SCOR (see Section 1.1.8).
- Processes integrated across the entire network in the area of IT support are a further key to successful supply chains. In addition, education and training of employees at all levels is fundamental, and includes both specialist competencies in the field and social competency. Both of these categories of processes are support processes that determine what the customer views as the value-adding planning and operations processes along the entire supply chain.
Figure 2.3.4.2 takes the example of concurrent engineering, or participative design/engineering, and shows how the increased demands for speed result in special challenges for cooperative processes.
Fig. 2.3.4.2 Collaborative processes in participative design/engineering.
“Early supplier (or customer) involvement” means involving suppliers (or customers) early in product design, drawing on their expertise, insights, and knowledge to generate better designs in less time and designs that are easier to manufacture with high quality [ASCM22].
Suppliers in particular have to possess know-how of the logistics processes in temporally coordinated design, and production and delivery of components. The transparency of planning and control systems is crucial. All necessary information must be freely exchangeable among the partners. See also the Figure 2.3.1.1.An example of concurrent engineering is the Boeing Company in Seattle, Washington. For some time now, Boeing has worked with partners in the Pacific area, in particular in Japan. These companies manufacture the greater part of the airplane bodies. The cooperation was undertaken with an explicit view to the Asian market. Potential customers are airline companies that belong for the most part to national governments. For decision makers, it is crucial that a part of the value-added chain take place in their own countries. Initial cooperation experience gained with the B747 was then applied to the successful and cost-effective manufacture of the B777. This airplane design was conceived from the start according to the principle of concurrent engineering.
With a view to long-term win–win collaboration, the processes as well as all further agreements should be documented in writing. Here, contracts should be drawn up that address the points outlined in Figure 2.3.4.3:
Fig. 2.3.4.3 Contract issues for a partnership relationship.
For the selection of suppliers, the steps and evaluation criteria in Figure 2.2.4.1 are again useful. Supplier selection often takes place in steps:
- A first call for tenders can define the detailed product requirement specifications as well as the rules for detailed cooperation. (Here see Section 2.3.4). The result serves as the basis for the contractual details in the further requests for quotations.
- The next request can be a request for design and production of a prototype, or the first conducting of a service. Especially for service products or for software production, this can allow for testing the feasibility as well as the validity of the rules and agreements.
- In the case of repetitive services or for large batch production of tangible goods, there may be one more selection process. Here the supplier that was responsible for the prototype will not automatically be selected again.
Course section 2.3: Subsections and their intended learning outcomes
2.3 Designing a Strategic Partnership Relationship
Intended learning outcomes: Present target area strategies for intensive cooperation. Explain the Advanced Logistics Partnership (ALP) model with concepts such as building trust, working out collaborative processes in the supply chain, avoiding the bullwhip effect. Describe the virtual enterprise and other forms of coordination among companies.
2.3.1 Target Area Strategies for Intensive Cooperation
Intended learning outcomes: Produce an overview on the social competency of a company. Present target area strategies for an intensive cooperation in the partnership relationship, describe tasks and investment areas, and disclose possible supply chain risks entailed.
2.3.2 The Advanced Logistics Partnership (ALP) Model, a Framework for Implementation of Intensive Cooperation in the Supply Chain
Intended learning outcomes: Produce an overview on the ALP model: a framework for implementation of an intensive cooperation in the supply chain.
2.3.3 Top Management Level: Building Trust and Establishing Principal Relationships
Intended learning outcomes: Present trust-building measures in partnership relationships. Disclose the reasons for (1) creating the required conditions in your own company first, (2) – where possible – placing emphasis on local networks (local sourcing), and (3) not exploiting strengths in your company’s negotiating position.
2.3.4 Middle Management Level: Working Out Collaborative Processes in the Supply Chain
Intended learning outcomes: Present cooperative processes in the supply chain. Produce an overview on Collaborative processes in participative design/engineering. Describe contract issues for a partnership relationship.
2.3.5 Operational Management Level: Collaborative Planning, Forecasting, and Replenishment (CPFR)
Intended learning outcomes: Produce an overview on collaborative planning, forecasting, and replenishment (CPFR). Describe vendor-managed inventory (VMI) and continuous replenishment planning (CRP). Identify planning & control tasks for a partnership relationship.
2.3.5b Avoiding the Bullwhip Effect (Forrester Effect)
Intended learning outcomes: Explain the bullwhip effect. Identify the point of sale (POS) and the quick response program (QRP).
2.3.6 Managing a Strategic Partnership Relationship — A Practical Application
Intended learning outcomes: Present the ALP phases in the case of a high-tech Swiss machine tool manufacturer with a world market presence who wanted to introduce an intensive partnership relationship with suppliers of important assemblies.
2.3.7 The Virtual Enterprise and Other Forms of Coordination among Companies
Intended learning outcomes: Produce an overview on the virtual enterprise and underlying long-term network of potential partners. Present target area strategies for a virtual enterprise and disclose possible supply chain risks entailed. Describe some other forms of cooperation in relation to the virtual enterprise.